Category Archives: Business

You know I love a good craft fair! Here’s our 2018 Holiday List of all the best craft markets across the USA. You will find events from Houston to Montana and from Atlanta to Oregon! All of them have something unique and special. So let’s take a look! The Strawberry Swing Indie Craft Fair Kansas […]

GET THE FREE EBOOK HERE Our latest EBook is here! And this is all about marketing your business beyond the here and now. It’s all about growing your brand into the future and creating something that’s strong and stable. I see a lot of people get stuck in a rut of moment to moment sales […]

Since 2014, Facebook has been implementing algorithms to limit the reach of your Facebook Business Page. Facebook has turned a decreased reach into two amazing achievements: the first is that it improves the experience of users. People do not go on Facebook to see just a bunch of brand ads. Second, it turned the company […]

First off – Congratulations!  You’ve started your own business and you’re ready to share it with the world.  Great work! Now you are ready to grow your business and make some sales! A great place to start is at a local outdoor pop up market.  These days there are so many opportunities to participate in […]

GET THE FREE EBOOK HERE You guys, it wasn’t an easy decision to quit hosting our bi-annual pop up festival – Pop Shop Houston Festival. It was one of the biggest challenges of my life. It felt like pulling the rug out from underneath ourselves. When I first made the decision, I cried in the […]

Influencer Networks are a must for any blogger! They link brands with bloggers and help promote content. They link beauty bloggers with make up brands and food bloggers with food brands. It’s great tool for getting paid to blog and these networks are an essential step before pitching to brands directly. Pitching to brands can […]

This and other blogs at Pop Shop America may contain affiliate links. I have a new favorite photo tool that’s an absolute must for any blogger and photographer! It’s the Fujifilm Instax Mini 9 a small polaroid camera. It’s an outside the box way to add gorgeous photos to your blog and social media. Where […]

Museums and galleries make the best venues for social media and blog photos! Who doesn’t want to look at gorgeous objects in their feed? But this world is full of photo pitfalls. There’s unusual lighting, crowds, objects in cases, oversized objects, and tiny objects. It can be a lot to navigate. Yet if you are […]

If you think that Facebook and Instagram are the only game, then you are dead wrong. Too often businesses stick to the basic 4: Facebook, Twitter, Instagram and Pinterest and then ignore other social media. These Social Media Platforms You Need to Stop Ignoring Now are listed below. They might be more fun, have just […]

In May, we participated in Renegade Craft Fair for the first time. If you know us, then you will know that we started by hosting our own biannual festival. It was a great ride but it prevented us from being able to partner with great organizations which has also been a whole lot of fun. […]

You guys, I am getting super serious about Instagram. If you are a business you need to think beyond family photos or even just photos of your products. You need to make your content stand out and your content sparkle. That means placement of images, telling a color story and ensuring that everything blends, using […]

Growing your Instagram is a unique challenge and super important to a visual business. Instagram is a high profile social media where your number of followers and likes per image counts a lot. Your likes and number of followers determines your credibility as a business. So how to you maximize exposure and gain new followers? […]

Nothing is more confusing as a handmade maker than creating your prices! On one hand, you may feel compelled to compete with prices at bix box stores.  And it may be confusing to value your hourly time. At Pop Shop America, we’ve created our own goods in house, we’ve sold other people’s goods, we’ve hosted […]

Feeling inspired to grow, change, or create your website? YOU GOT THIS. It’s one of the most challenging, time consuming, and rewarding aspects of having a product based business. If you ask me, the two best platforms for building websites are WordPress/Woocommerce & Shopify. Both of them are great for different reasons and work best […]

If you’ve ever hosted events or been out on job sites. If you’ve ever had a full day of meetings with no breaks. Or if you’ve had out of town work you know that keeping up with social media can be a challenge. And as a small business keeping up with your social media is […]

I love working with handmade boutiques because it’s a great way to reach new people, collaborate with shops, and make money too! Although most makers will have their greatest success with in person sales like pop up markets, or if they are total web gurus, they may have their greatest sales on Etsy. But the […]