You guys. This month I received 500 new Email Subscribers.
It was more than usual but we’ve been implementing some great strategies. Half of these Email Subscribers came in through our website, pop up, and other digital media. And half we’re received in person at a big event we hosted.
So why do we want these email addresses? Because we want them to return, to become customers, or friends.
Are you letting people just visit your website and leave? Then you better get in the E-News game and convert visitors into more. Read our Free E-Book to learn what you can do now to gain more E-News Sign Ups like we did!
Why E-News is Crucial for Your Business
First of all, it’s harder to gain new customers than to retain your current ones.
An E-News subscriber is worth more than a facebook fan, more than an Instagram follower. It’s the highest converting way to engage with your audience. Just check out this handy comparison of sales conversions from social media platforms.
- YouTube: 2.2%
- Twitter: 5.4%
- Facebook: 6.3%
- Email: 9.4%
E-News converts almost twice as many sales as any of these platforms! So what’s stopping you? Read this How to Grow Your Email Mini Ebook and take some steps to growing your business.
What’s In this E-Book
Above is a screenshot from inside OptinMonster. OptinMonster is by far the best product for building and creating pop ups. Pop ups are important for converting new users into fans and customers. I use them in 2 different ways. First, I have a pop up that appears after being on our site for around 45 seconds.
The 2nd are actually a series of click trigger pop ups. I’ve created dozens of them across popshopamerica.com. When I have a content upgrade, like an ebook or a free printable, you get a pop up that asks you to subscribe to download the item for free!
Although we use other strategies, we received a lot of our new subscribers through this one pop up!
Others come from our offer that users can find to every single blog page and every single shop page. It offers people 15% off their first order when they sign up. We use several different images and calls to action to keep our pages fresh.
One of my favorite ways to convert new subscribers is so simple! Create a landing page on your website with an embedded Enews sign up page and then link to it across your social media channels. Don’t send people to your homepage, when you can send them to a higher converting page like an Enews sign up! You can see how we did that on our Instagram here.
Another important tool is capturing those E-News sign ups in person! If you have a store or are participating in an event, you must have an E-News sign up sheet! Don’t miss the opportunity for the best way to convert casual visitors into long term fans.
Mailchimp is by far my favorite Enews templating software because it’s drag and drop. It’s so easy to use. It’s completely free when you have 2,000 subscribers or less, so using it is a no-brainer. Here’s what our last E-News looks like. We send our our E-News twice a month but once a month is great too. I don’t recommend sending them once a week or every day. With that frequency, you are going to loose a lot of readers every time you send making it a hard pace to keep up with.
Love this topic and want to dig in deeper?
Here’s a great article about the ROI and value of different social medias by Shopify.
Convert Kit examines the value of an E-News subscriber in this blog here.
Here’s a smart guide to creating pop ups that convert.
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